Recession? What recession? This week Land Rover released figures that indicated a 4th consecutive month of rising sales. Total sales were up a whopping 122% on the same period last year, the cause of which Land Rover are keen to credit to the quality of their new 2010 line-up. “Our latest product line-up has been launched to widespread acclaim across the board,” revealed John Edwards, managing director of Land Rover UK, “Customers and media alike have been impressed by the step change and improvements both in powertrain and technology. Whilst there is undoubtedly a stability returning to the market place, the desirability of our new vehicles is playing an important part.”
The biggest jumps were with the Range Rover, up 190% over November 2008, but the biggest seller overall was the Freelander 2, up 184%. Good news for Land Rover indeed, and the beleaguered UK car industry at large, especially the second hand 4×4 land rover parts market as more cars on the road will eventually mean more demand for spares.
Parent company Jaguar has also been in the news this week across the pond, trouncing all comers in the J.D. Power customer satisfaction survey for the second year in a row, and placing first in the luxury motors category. The survey canvasses opinion from customers on the overall customer experience of the brand, with Jaguar beating off incredibly stiff competition from the usual major manufacturers. Land Rover themselves placed a respectable 5th place, displaying their enduring respect and desirability outside of the UK.